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Custom Sales Reporting Tools
There are myriad data sources and sales reporting solutions available to the pharmaceutical industry. Sifting through the data providers and software vendors is taxing to any organization. Content providers such as IMS and NDC are proficient at sales tracking for institutions (clinics, hospitals, etc.) and physician data; however, the data may not capture customer direct sales and other non-standard data providers. At Trinity, we can provide a complete picture of market opportunity by blending all sources of data. This facilitates precise sales targeting, tracking, and measurement.
At our inception, our goal was to create a service and solutions company that would help your sales and marketing team drive growth. We are a comprehensive solutions provider, and we bridge the gap between data and software for our clients. We focus on one industry — pharmaceuticals and biotech — only. We are experts in all aspects of data, data management, and software reporting solutions. We build reporting solutions that are extremely flexible and scalable and to evolve with our client's needs over time.
From a reporting perspective, many software vendors offer generic, "off the shelf" software. Many such companies rely on the latest and greatest "bells and whistles" to garner new business. These unneeded add-ons drive their business not yours. At Trinity, our approach is just is just the opposite; we provide custom data and reporting solutions that streamline data management and drive sales growth. By using this approach our clients get the exact information they need and a system that can evolve with changing market conditions.
In the past, we have disseminated processed data for our clients in every form available including paper, email, CD, and now the Internet. Our clients have different technology infrastructures, budgets, security concerns and objectives for report delivery. That's why we customize our report delivery to what works best for our clients.
CASE EXAMPLE
Situation Our client is a leading biopharmaceutical company that markets oncology therapeutic and supportive care products. They maintain a domestic sales force of 500+ sales representatives who cover multiple physician specialties. Prior to Trinity, highly complex data sets from multiple sources and extensive internal data allocations made it difficult for managers and field sales representatives to extract meaningful account information. In a highly competitive marketplace, sales personnel need to make fast, accurate decisions about account targeting and market dynamics. The need for continuous, real time access to the most current market and account level data was paramount to our client's future market growth.
Approach Trinity Partners implemented a complete Pharmaceutical Reporting System PRS that includes full data management. PRS features a custom-tailored, Internet-hosted system capable of disseminating over 13,000+ unique reports to both the field sales management and representatives. The system also incorporates an incentive compensation system via which field sales reps can track payout progress on a rolling basis.
Result Since launch two years ago, the system has maintained 99.9% uptime and is widely used throughout the client organization. A successor product incorporating advanced functionality is scheduled for near term roll out. Trinity also supports this client with advanced analytics and strategic support.
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