Trinity Partners has helped clients around the globe solve their most critical business needs. What challenges does your business face today? DEFINING STRATEGY In-line Products What can we do to account for inherent risks regarding our in-line product performance? How can we optimize selling expenses in a resource constrained environment? What is the return on investment for my current promotional mix? What can product sales data tell me about "real" patient exposures? How do we statistically validate multiple data sources to determine the one best suited to our needs? What are the potential benefits of a publication strategy? How do we track and analyze the competitive environment of our product? Pipeline Assessment How do we prioritize our pipeline in the face of limited resources? What should the clinical development plan for our product look like to maximize its revenue potential in a rapidly evolving therapeutic landscape? What can we expect from a brand conversion strategy as a means to extend product lifecycle? New Business Development What licensing candidates would create synergies with our current portfolio? How do I validate and value a co-promotion agreement for a clinical candidate? How can I target and reach potential licensees/licensors for partnership? OPTIMIZING SALES AND MARKETING Sales Measurement & Management How do I most effectively deploy limited resources against my coverage universe? How can I quickly get pertinent sales data to my sales organization? How do I process divergent data sets and produce consistent outputs for all aspects of sales reporting and administration? How can I use available data to fairly and accurately compensate my sales force? How do I design a compensation program for a product that is launching into an uncertain market environment? How do I measure the effectiveness of my managed care contracting strategy? What programs or strategies have been effective for increasing patient compliance in a particular market? How do I implement and measure the effectiveness of my adherence strategy? MARKET INSIGHT How can we optimize information gained from primary research? How do I model the movement of patients through a system over time? How do we gain expertise in the European pharmaceutical market? How do we evaluate the most likely future standard-of-care therapy options in a given therapeutic area? How do I assess the quality of compliance data provided by third-party vendors? How will changes to Medicare and Medicaid program impact my sales channels?

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