Commercial effectiveness

At Trinity, we provide comprehensive data-driven sales effectiveness analyses.

Practice area overview

We utilize decades of experience providing advanced analytic support to help field sales organizations perform data-driven analyses that result in actionable, real-world solutions to sales issues.


Trinity uses multiple tactics to understand commercial effectiveness. Our sales force analyses integrate 3 different techniques to arrive at an actionable conclusion: 

Customized insights

In addition to data-driven analyses, we work closely with our clients to understand each company’s selling philosophies and goals. Trinity believes incorporating qualitative information from our clients into our analyses is critical to creating actionable solutions that are both effective and sustainable.