Promotional Effectiveness
Trinity utilizes decades of experience providing advanced analytic support and working on the ground with field sales organizations to perform data-driven analyses that result in actionable, real-world solutions to sales issues. At Trinity, we do not believe in a “cookie-cutter” approach. We specialize in developing solutions for nontraditional businesses by leveraging uniquely tailored and innovative methodologies.
Trinity uses multiple tactics to understand promotional effectiveness. Our sales force effectiveness analyses integrate three different techniques -- reach & frequency, competitor benchmarking, and marginal return on investment -- to arrive at the appropriate conclusion. Market conditions specific to the therapeutic area will often cause one of these three dimensions to outweigh the others in terms of importance.
In addition to data-driven analyses, we work closely with our clients to understand the company’s selling philosophies and goals. Trinity believes incorporating qualitative information from our clients into our analyses is critical to creating actionable solutions that are both effective and sustainable.
Questions for Trinity
What is the optimal alignment and compensation structure for our specialty sales force across a range of products
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